Russell

Russell is the director of ipswich.com.au — twenty years selling and managing investment property in Ipswich, and the reason the brand exists at all. His rule is simple, and it's cost him deals: tell people the real number, not the one that wins the listing.

That plays out everywhere. Rent appraisals come with data attached. Sales advice starts with whether you should even sell. And the fee conversation is the one he most looks forward to — ask him and you'll see why.

When one of the team can't fix something, it lands on Russell's desk, and he answers his own phone. Twenty years in this town, he's learned it's the only way that lasts.